About Count5

The Story Behind Q MINDshare

A message from Eric Blumthal, count5 co-founder and CEO

eric blumthal

I started count5 because I was a salesperson who never read his email. Don’t get me wrong, I’m not talking about email from a customer or prospect—I treated those with urgency. I’m talking about that sea of email I got from my boss and dozens of other people from within my company. I always meant to read them. I just never had the time to get around to it.

In fact, I can’t remember a job where I didn’t have over 1,000 unread emails from my company.

I was always “That Guy.” The guy who didn’t take notes in Salesforce.com; the guy who called marketing for collateral instead of looking in the sales portal; the guy who paid little attention to changes in strategy and process because I knew it was likely a “policy of the month” that wouldn’t stick.

Luckily, for over 20 years, I was also the guy who knew his products better than anyone else in the company. I was the guy who crushed his numbers every year. I was the guy who always empowered and helped other sales reps. And, I was the guy with the most loyal customers—so, I guess, in the end, I delighted management more than I frustrated them.

My “maverick” behavior as a rep influenced my management style tremendously when I became a Senior Sales/Marketing VP. Realizing that “status quo” methods of communicating, collaborating and directing often fell into the “tick-the-box” category, I made sure we always used innovative communication and reinforcement methods for the really important things. While very effective, these methods were also high maintenance, hard to scale and resource-intensive. So, I continued my journey to find a better (and easier) way.

Introducing Q MINDshareTM in June 2006 was the beginning of that better way. Today, I’m happy to report that Q has been used by over 100,000 sales and service reps at leading companies in multiple markets, including at American Express, Verizon, McKesson and Intertape Polymer Group (IPG).

I encourage you to give Q a chance—it’s delightfully easy to try. If you believe a triple digit improvement in sales communication effectiveness can have an impact on results, then you owe it to yourself to pick up the phone and talk to us.

Thank you again for your interest in count5. Good selling!

– Eric Blumthal

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